Zara Durrani – LA “Style Fashion Week” – Fashion Hope.





2013 is definitely off to an amazing start and keeping me very busy. I feel highly blessed and fortunate to represent Fashion Hope at Nolcha Fashion Week in New York and Style Fashion Week in LA.


The mission of Fashion Hope is to build awareness and raise funds to support front line organizations that help, rescue, shelter and rehabilitate survivors of human trafficking. Fashion Hope participates in fashion industry events utilizing fashion press, celebrities, designers, stylists, makeup artists, models and trend blogging to tell the stories and expose the truth about human trafficking.

This March, Style Fashion Week LA was back for their highly anticipated, 5th season of fashion events and designer showcases. Since inception, Style Fashion Week LA has become widely respected and influential in the Los Angeles fashion scene. SFW was held at the landmark Cathedral, Vibiana, in downtown Los Angeles. This exquisite cathedral provided an elegant backdrop for the year’s most stunning runway shows. This season featured the coveted collections of both international and national designers as well as showcased the freshest looks from talented emerging artists. The 5-day event, March 11th-15th, included musical entertainment, live performances, and lifestyle exhibits. Guests also enjoyed signature cocktails and designer showcases throughout the week in the spacious VIP courtyard lounge.


Here are some highlights from Style Fashion Week 2013 with special thanks to Val Ritter of VRVision Photography.




Special thanks to my sponsors for Style Fashion Week:

Claudia Da Ponte Fashion Styling

Malary’s Fashion Network

From Start2Finish Makeup

The Hair Shop

Nadia Albano Style Inc.


Posted by Assignment Fashion

Designer and founder of Assignment Fashion.