Malene Grotrian custom Bridal

My fiancé and I were invited, along with two other couples, to participate in an ‘Ultimate Shootout’ with 30 photographers. The other two couples were married and got the chance to dress up in their wedding gowns and suits again but David and I aren’t married yet so our photo shoot was an opportunity to celebrate and document our engagement. “How fun!” was my first thought and…… “what to wear?” was my second. But I knew who to call.

Summer Rundown – What Vancouver Designers have in store this summer.

With today being the first day of Summer I thought it would be a good idea to let you know what some of our Cities Talented designers have in store for us this summer. Its an amazing blend of function and style that will keep you comfortable in warm weather and still looking sheik at any garden party or sophisticated at any evening event.


Malene Grotrian

Malene’s Spring/Summer 2011 is a contemporary trip back to an era when class and style were not just for special events. To often we only dress up for certain events as there is a void between casual and formal in today’s market.

Her Spring/Summer 2011 line reminds us that simple classic looks can be achieved without going over the top and looking garish and tacky.

AF Style Series : Mom to be Kristi Gordon Maternity shoot 2011

Assignment Fashion met up with a very Pregnant Kristi Gordon   (Global’s Meteorologist) at Malene Grotrian’s boutique in down town Vancouver. This is Kristi’s first child and we couldn’t have been more honoured she chose us to pose with her beautiful bump […]

“Story of a Girl”

LuvnGrace Entertainment never ceases to amaze with the fabulous high fashion events that have been gracing the nightlife in Vancouver for the past few months, and last Wednesday##Q##s  “Story of a Girl” Fashion Show at Club 560 was no exception.

I arrived fashionably late, to a buzzing crowd of stylish vancouverites all viewing glam accessories and cosmetics all by local designers. Beautiful pearls by Bun, handbags by Davie and Chiyo, and even Arbonne; cosmetics with key ingredients like vitamin C, cotton and kaolin.

Jazz music by “Jazz Baby” flowed in the background as people mingled and perused the lovely fashion finds, and anxiously awaited the much anticipated fashion show by Blushing Boutique.

Karen Holness, Lead singer of Jazz Baby

The fashion show really captured what it means to be a woman in Vancouver.

Five minutes with… Malene Grotrian

Malene Grotrian, named, The Vancouver Sun: Top 10 Up-and-Comers to Watch and Buy, and also runner up for the Georgia Straights Best of Vancouver Local Designer Boutique. Sported by many a model in many a editorials, she has also shown in NYC during 2009 Fashion Week, Malene Grotrian is definitely one to be watched. Here is the long awaited Assignment Fashion interview with the locally famed fashion designer. Enjoy!

AF: What did you want to be as a child, did you always want to be a fashion designer?

M: Absolutely, I don’t remember wanting to do anything other than what I am doing today.