The List: The 10 Most Influential Fashion Bloggers Right Now

The Assignment Fashion team rounded up the top personal style bloggers of the moment just for you! We jotted down a little description and pointed you in the right direction of where to find these fabulous Fashion Guru’s.



1) Leandra Medine



Leandra Medine is an American author and fashion blogger best known for The Man Repeller, a humorous website for serious fashion. She explained the title of her blog to the Daily Mail: “Good fashion is about pleasing women, not men, so as it happens, the trends that we love, men hate. And that is fantastic. Leandra was also featured in Forbes’s “Top 30 under 30” as one of the most intentional trend-setters, she also received best blog title from “Bloglovin”. She started her blog as a hobby as of now she has thousands of followers on social media networks and she has become a full time fashion guru.



2) Aimee Song


Aimee Song is the girl behind – Her blog gets 4 million monthly views making her one of the most prominent blogger on the web. At the age of 25 she has already achieved lot of success, she started her blogging career in 2008 while she was a student. She initially started her website as an interior design blog but after noticing success after a few posts she then converted it into a style blog. She got overwhelming responses from her readers and even got thousands of followers on all of her social media networks. Today Aimee song stands as one of the top fashion bloggers on the internet.



3) Susanna Lua


Susanna Lau best know by her internet name “Susie Bubble” is a London based blogger. Lau started her blog in 2006 and started posting about her personal observations, experiences and thoughts. She focuses on finding and highlighting young and unknown talents. She was also an editor for magazine “Dazed Digital”. She is now a freelancer and totally focused on her blog. Lau has a Chinese background and she grew up in United Kingdom.



4) Bryan Grey Yambao


Bryan Grey Yambao, more famously known as Bryanboy, is a Filipino web developer turned fashion blogger. He started blogging at his parents home in Manila at the age of 24 and eventually attracted famous personalities including Marc Jacobs, Tanya Dziahileva, Alexandra Agoston, and Rachel Clark. His blog attracts 5,000 visitors per day and has won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog. He has also been regarded as one of the nine hottest internet celebrities by The New York Post. In 2012, he joined the judging panel of America’s Next Top Model cycle 19, the College Edition. People love to hate on Bryan Boy but probably because they’re jealous of his 328,000+ Twitter followers. What the haters fail to see is that his success is unprecedented: He was the first to make a real living out of fashion blogging. And he’s arguably still doing it best.



5) Emily Weiss



Former Vogue assistant Emily Weiss has been impressively tactical about the presentation of her two-year-old beauty site. Not only did she hire the most in-demand digital designer in town—Michael Harper—before the launch, she’s managed to create imagery that feels more editorial and high-brow than anything else being shot for the web. (Even that of what her former employer produces.) While Weiss’ team has grown significantly—most notably, she hired fashion journalist Nick Axelrod as her editorial director last year—she’s still a major attraction. (Starring in Derek Lam’s 10 Crosby look book and a Sephora campaign hasn’t hurt.)



6) Blair Eadie


Eadie, a former buyer at Gap and Old Navy who relocated to New York last year (to work as a merchandising manager at Tory Burch), doesn’t bother with bells and whistles. Her wildly popular blog, which garners 1.8 million pageviews a month, is straight-up outfit posts showcasing her East-Coast-preppy-meets-California-boho style. So it’s no surprise Eadie is popular with affiliate marketers.



7) Rumi Neely


Neely, much like her best friend Bryan Boy, has moved beyond the blog and into modeling, acting and plenty of brand partnerships (most notably Forever 21, Free People and Ralph Lauren). What’s more, she has influenced thousands of new-generation bloggers. Her photo style—laid back, not-really-posing poses—will be forever copied around the web. (We wonder if sites like Song of Style and Atlantic-Pacific would exist without Neely, who launched Fashion Toast in 2008.)



8) Jane Aldridge


Another oldie-but-goodie, if you can really say that about a 21-year-old. The endlessly fascinating Aldridge—who launched her blog in 2007 at age 15—continues to buck blogger trends, living with her parents in Dallas and staying far away from the thrills of fashion week. Yet her site, which attracts over one million pageviews a month, is still a favorite amongst industry insiders, mostly because she has great taste and adores fashion. Even a scathing Texas Monthly article, which pawned her off as a helium-headed mean girl, couldn’t get her down. “There is too much negativity out there,” she said in rebuttal on her website. “You can portray me as frivolous all day long but I’ll take frivolous over nasty any day.”



9) Camille Charriere


Almost three years ago on her UK gap year, Camille started an online journal about what English girls were wearing. A brief hiatus before re-opening her site as a high fashion blog, CAMILLE OVER THE RAINBOW has become a force to be reckoned with.



10) Chiara Ferragni

blonde salad

The Blonde Salad is much more than a blog today , it’s a real source of inspiration and style for millions people in Italy and around the world. Chiara Ferragni collaborates today with the major Fashion Houses, she appears in the most read magazines, she is the creative director of her shoe line which is entirely Made in Italy and she has been named by Business of Fashion as one of the most influential personalities of the international fashion world.