H&M is quickly ascending to benchmark status for high fashion collaborations. This time around, the international “fast fashion” retailer has partnered with luxury French fashion house, Balmain. Founded in 1945, Balmain has always been keen on blazing trails in French and worldwide fashion and now, in keeping with that tradition, Balmain will take on the masses with H&M. This partnership is similar to others we’ve seen launched by H&M, which is currently under the creative advisory of Ann-Sofie Johansson. Collaborations with huge names like Alexander Wang, Givenchy and Lanvin have always done an excellent job of intricately weaving together the polar ends of the fashion spectrum and the newest collection will undoubtedly follow suit.
The first two looks from the Balmain x H&M range were debuted over the weekend at the Billboard Music Awards in Las Vegas, as Balmain creative director Olivier Rousteing walked the red carpet with Supermodel friends Jourdan Dunn and Kendall Jenner, who gave the world the very first glimpse of looks from the collection.
Under 29-year-old creative director Olivier Rousteing since 2011, when the ambitious designer was only 25, Balmain has transformed into one of the most edgy representatives of the times, especially the intersection of high fashion and pop culture. Just ask rappers like Kanye West, Kid Cudi and Pusha T, who have all made mention of the Parisian institution in their lyrics. A collaborative collection with the hugely accessible mass producer that is H&M is just more proof that Balmain and Rousteing are dedicated to the growing demand for “high-low” options for the most savvy shoppers.
The collection is slated for a November 5 release in around 250 stores worldwide and online. It will feature clothing and accessories for men and women. Follow the social media movement by exploring the tag, #HMBalmainnation.