In a casual city like Vancouver where leggings and UGG boots are a common combination, pairing your favourite turtleneck with vintage Levi’s in the winter might even be considered formal. However, you could travel to France and wear the same mom jeans except paired with a striped Comme Des Garcons blouse and suede Marni boots. After all, jeans are a common fashion statement all over the globe and no matter where you travel to, everyone will understand the understated appeal of a classic denim look. However, until the 1940’s when Claire McCardell made denim into a fashion fabric, jeans were not a common sight on the runway, in fashion magazines, or on the streets unless they were part of a work uniform. Of course now you can buy a pair of Levi’s at almost any shopping district in Vancouver and they are still considered the ultimate classic.
In need of an update in the fashion cycle, companies and designers are getting even more creative with reinventing the denim look, which can be seen in both the high fashion world and on the streets. Brands like Nu Kind, Phlemuns, and Re/Done offer a fresh appearance and story behind their denim products and are proudly North American.
Nu Kind is based in Vancouver and each piece is created from reworked vintage denim. Brands like Nu Kind are all the hype with today’s environmentally conscious consumers who want to reduce their ecological footprint while also investing in unique, quality pieces. Nu Kind’s patchwork, carefully placed pockets, and raw, frayed edges are the trend setting elements that set it apart from other makers. Each piece is intended to be worn and styled however the wearer desires in spirit of the brand.
Nu Kind – Dress 003
Nu Kind – Tank 006
Nu Kind – Skirt 002
Phlemuns is an innovative company from Los Angeles, California. Their design process also incorporates concepts such as reinvention and recycling. The founder and designer James Flemons is a FIDM graduate and his collections offer an androgynous style that can be worn by both men and women. Felmons works with many fabrics other than denim, but so far each of his collections have offered a unique selection of denim pieces. Patchwork, repeating buttons, lace up ties, exposed seams, uniquely placed pockets, and mixing unexpected textures and fabric tones are just a few elements of design that make Flemon’s collections stand out. His designs draw silhouettes and textures from the 60’s and 70’s with a hint of modern hip hop influence. At first glance his collections appear to have an urban cowboy vibe, wonderfully unique and 100% authentic.
Phlemuns – SS16 lookbook
Re/Done is the first ever luxury fashion label to start online and expand as an e-commerce brand. Re/Done strives to promote individuality and sustainability while keeping heritage brands relevant. The company works exclusively with vintage Levi’s and reworks them to create a modern style and fit. Each piece suggests that the wearer found their jeans in a tiny corner of a hidden vintage boutique. However, if you go to the Re/Done website you’ll find they offer many 100% unique pairs of denim with the perfect cut (that non-reworked pairs juts can’t quite compete with). With models such as Bella Hadid and Elsa Hosk promoting the label, Re/Done has already accumulated a steady following who support the website and the products it offers.
Re/Done Product Images – website