Canada’s Hottest Santa

If St. Nick had to get himself ready for a GQ shoot, he’d look like Paul Mason. “Fashion Santa” is svelte, has a killer smile and boasts cheekbones that instantly give him away as a model. He still wears plaid and velvet coats like regular Santa, but his are sleek cuts by Ferragamo and John Varvatos.

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Fashion Santa is the savvy creation of Yorkdale Shopping Centre in Toronto, which hired Mason as a mall Santa for grown-ups. The stint is making waves across Canada and the U.S. — getting noticed by the Today ShowTime and, yes, even GQ. And it’s all for a good cause. For every selfie taken with the hashtag #YorkdaleFashionSanta, the mall will donate $1 to Toronto’s SickKids hospital. So if you’re in the city, there’s an altruistic reason to pay him a visit. If you’re not, here’s what you’re missing.

Photos from Yorkdale Mall