Beauty Report: Milk_ Shake

Milk_shake is a salon professional hair care brand, offering a complete range of quality products to enhance and maintain the natural beauty of hair. The brand offers the benefits of milk and fruit for well-being and beauty to satisfy the needs of the discerning consumer and salon professional. Milk_shake is part of the z-one concept group, a young, innovative and dynamic Italian company offering professional hair and beauty products worldwide. concept™ was founded in 1999 in Italy, which is known as one of the most difficult and competitive professional hair business regions in Europe. Within a few years concept™ achieved significant results among hair care product manufacturers and was recognized by industry experts as “the most innovative emerging brand of the latest years”.

Milk_shake hair products are an amazing range of professional salon hair products inspired by nature. The philosophy of Milk_shake hair products is simple, use the power and beauty of nature to get amazing looking hair for all occasions. Their products are made with an amazing mix of professional ingredients including milk protein that will be heavenly food for your hair. Milk_shake hair products have a fantastic portfolio of products that include a range of shampoo, conditioner, intensive hair treatments and hair styling products that will all become the perfect additions to your daily hair care routine.


Thanks to salon Headhunters Shampoo Ltd, Assignment Fashion had the pleasure of testing out some of Milk_shake’s products. We selected 5 products from the Milk_shake line -than put them to the test and review them.  After the end results, we supplied our readers with Milk_shake’s product description vs our own personal description.  Than by achieving this our readers can truly see how amazing Milk_shake really is.


1. Milk_Shake Incredible Milk – 12 Effects


Milk_shake Incredible Milk is a best-selling leave-in spray mask that is suitable for all hair types and has 12 hair transforming properties. The clever multi-tasker protects from harmful UV rays, maintains colour, repairs all hair types, acts as a heat protector, detangles and maintains style. A blend of organic active ingredients including Muru Muru Butter, milk proteins, and glycolic fruit extracts such as blackcurrant, raspberry, papaya and mango. The miracle treatment adds maximum shine to locks, creates body and volume and controls frizz!


Would not be without this product. I have long very thick course dry hair that is colored treated and this is a miracle in a bottle. Not only does it make my hair look and feel like silk but it smells so eatable. I absolutely LOVE the smell of it!!! The absolutely best hair conditioner on the market! Can not get any better. If it can tame my hair without other products than you have made a masterpiece.


2. Milk_Shake Leave in Conditioner


Milk_shake leave in conditioner is specifically formulated to condition normal to lightly dry hair and to perform on damaged hair more hair comb-ability after other conditioners or treatments. It generates optimum hair moisture balance and outer hair protection. The milk proteins, fruit extracts, a special silicone and hydrating and conditioning agents revitalize and improve shine and extraordinary comb-ability. The Integrity 41 and the vitamin E guarantee a great color seal.



This smells AMAZING. It smells like yoghurt and vanilla, and I just love the scent. This leave in conditioner gives more shine to my hair and it does leave it softer. I’ve been using it for two weeks now and it looks barely touched. The bottle is going to last me a long while I think.


3. Milk_Shake Glistening Argan Oil


Milk_shake glistening argan oil is an ultra replenishing conditioning treatment composed of a concentration of pure, organically sourced argan oil. It instantly conditions the hair giving it a healthy look with incredible shine. The light non –greasy formula of milk_shake glistening argan oil will reduce blow drying time and just a few drops will leave the hair conditioned, smooth and silky with amazing shine.



The MILK_SHAKE GLISTENING ARGAN OIL is the best product I have ever used on my hair, it really does make a difference. Only a small amount is needed so it lasts a long time. I have fine hair and it does not make it greasy or weigh it down at all. I’ve never had such smooth and silky hair, quite simply I love it and wish I would have discovered it sooner.


4. Milk_Shake Active Yogurt Mask


Milk_shake Active Yogurt Mask is a conditioning yogurt mask for natural or colour treated hair. Rich in conditioning ingredients such as Rice and Avocado Oils and Honey Extract this hair mask deeply moisturizes hair inside and out. Yogurt Amino Acids nourishes the internal structure of the hair whilst Integrity 41 (milk_shake’s exclusive patented complex of anti-oxidants) preserves colour integrity and smoothes hair leaving it sleek and shiny.



I love this product, it makes your hair silky soft and smell like caramel! You only need a small amount so the conditioner lasts ages and is great value for money. I some times leave it on for 10min for a deep condition although it works just as well after 2-3min if used regularly.
I would definitely recommend this product.


5. Milk_Shake Glistening Milk


Milk_shake Glistening Milk is a moisturizing smoothing treatment for dry and frizzy hair. Specially formulated to eliminate frizz and static during styling milk_shake Glistening Milk protects hair from heated styling tools. With a blend of ingredients exclusive to milk_shake this Glistening Milk offers a smoothing Cuticle Complex and a special mix of conditioning Volatile Silicones whilst hydrating agents helps maintain the optimum hydration balance of hair. Date Seed Oil Extract and Abyssinian Oil leaves hair feeling beautifully soft and tangle free making it the prefect pre-blow dry treatment.
With added shine, manageability and colour preserving integrity you will wonder how you ever lived without it!



A must have product in my routine, a lightweight non greasy detangler and shine treatment. Smells divine, but not too strong. LOVE this product as well.