Toranj Kayvon

AF @ Jason Matlo Eco Fashion Week 2011

Jason Matlo Eco Fashion Week 2011

 

 

A little bit about him

 

Jason Matlo is a Vancouver based Fashion designer with a single goal:

 

” to set a benchmark for Canadian made ready-to-wear women##Q##s fashion, and to bring international acclaim and recognition to his brand as the most luxurious and sophisticated women##Q##s line that is designed and manufactured in Canada.”

 

You will see a strong expression of femininity within each collection, and a design that appeals to confident women who celebrate fashion through a desire for innovative design, luxurious fabrics and textures and meticulous attention to detail. Jason##Q##s skill and talent as a designer allow him to adopt an uncompromising approach to quality and detail that places him in rare company.

 

The show

 

Matlo showed his new line during Eco Fashion week yesterday, Feb 23rd at the Shangri La Hotel in Vancouver, BC. As expected the show was packed with the who##Q##s who of the Vancouver social and fashion scene, with AF##Q##s own photographer Toranj Kayvon in the prime spot at the end of the runway.  The room was flooded with lots of beautiful natural light giving an open feeling. With one side of the runway lined with hanging baskets and patio heaters, including an amazing slate walking surface, one felt as they were people watching in Paris as the models strolled by, rather  then inside a hall watching a show.

 

The big news from this show was Matlo##Q##s launch of his much anticipated mens wear line, and as always he did not disappoint. Fitted tops accessorized by thick knitted scarves looked great, but it was Matlo##Q##s unique take on the Harem pant that made an impression. The pants feature the normal dropped crotch, but Matlo makes his seat fitted, eliminating the dreaded ##Q##diaper##Q## look and showcasing the male form, cheeky to say the least.

 

Over all the clothes from both lines featured hues mainly of gray##Q##s and black but I would not call them muted, as even with these neutral colors the clothes still seemed to jump off the runway. Matlo has a unique ability to use this neutral color scheme and make it look chic and upbeat and with that he has a truly amazing ready to wear line that can be worn for years to come.

 

After the show we caught up with the busy designer an managed to ask one quick question.

When asked about the importance with showing at ##Q##ECO FASHION WEEK##Q## Matlo responded:

 

” My works are hand crafted and are timeless investment pieces that are passed down rather then tossed out”

 

This is not true for a lot of designers these days as mass production and profits make for landfills full of last seasons worn out clothes. He also mentions the need for more fabrics and materials to be produced in Canada where designers can be sure they are made with the best ECO standards and regrets having to buy imported material when he can not find a ##Q##made in Canada##Q## tag.

 

As you will see from the pictures below a lot of work goes into making this line and Matlo continues to prove why he tops the list of local Vancouver designers while climbing the ranks of international fashion community.

 

The art that is Jason matlo

 

Toranj Kayvon Photography Toranj Kayvon
Toranj Kayvon Toranj Kayvon

All images belong to Toranj Kayvon and Assignment and cannot be used or reproduced with out permission c 2011

 

The show was a success and I##Q##m sure this line was well received by others as it was for us.

Jason Matlo##Q##s collections can be bought around Vancouver at these loaction:

DuJour Boutique: 628 Abbott Street, Vancouver, BC.

Ingenue Fashion House: 2821 West Broadway, Vancouver, BC.

Ishara: 38 Water St. Vancouver, BC.

Lola Home and Apparel: 510 Beatty Street, Vancouver, BC

Lynn Steven Boutique: 225 Carrall Street Vancouver, BC.

Twigg and Hottie: 3671 Main Street, Vancouver, BC.

Wear Else: 2015 Park Royal, West Vancouver, BC.

Wear Else: Oakridge Center Mall, Vancouver, BC.

Wear Else: 2360 West 4th Avenue, Vancouver, BC.

Bridal: La Novia Bridal: 311 Carrall Steet, Vancouver, BC. 604.566.9260

Also at his place Jason Matlo Atelier: 508-857 Beatty Street, Vancouver, BC. 604.682.0726 and of course online at www.jasonmatlo.com

 

Story: Noel Bentley – AF

Photos: Toranj Kayvon – www.toranjkayvon.com

Anyone wishing to license the entire collection in photos contact me

editor@assignmentfashion.com

Posted by Assignment Fashion

Designer and founder of Assignment Fashion.